Welcome to our blog

Welcome to our blog page where we'll be offering our perspectives from time to time.

If you would like to receive notifications of each new post, please email Barry at barry@firstpurchaseresearch.com and he will put you on the mailing list.

Barry Lemmon

Mar 23, 20193 min read

Nearly 10 years after publication, most brands have now taken on board the key learnings from Byron Sharp’s seminal work How Brands Grow....

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Barry Lemmon

Jul 13, 20183 min read

It’s been a couple of months since First Purchase Research took LinkedIn by storm with first me (link) and then my son Tom (link)...

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Barry Lemmon

May 1, 20184 min read

Last week my father published a blog about his first 100 days working with me, which he assures me was very humorous. Obviously the vast...

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Barry Lemmon

May 1, 20183 min read

I was the first of my group of friends to become a parent. When asked how it was going as I had one, then two and finally three young...

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Barry Lemmon

Mar 1, 20183 min read

Byron Sharp shows us How Brands Grow in his myth-busting book of the same name. Sharp introduces us to “evidence-based marketing” and...

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Barry Lemmon

Jan 18, 20183 min read

In George Orwell's classic novella Animal Farm, the animals lead a rebellion against the human owner of the farm. The animals, led by a...